Every day of our lives we are bombarded with newspaper and radio propaganda,which insistently drums into us our infinite capacity for physical and nervous breakdown. We are gradually and subtly persuaded that we must rely on the patent medicines, drugs and other remedies they advertise; we soon find, under their instruction, that we are all on the brink of collapse under "the strain of modern living", and all we can do to postpone the evil hour of our demise is to entrust ourselves to their hands. We see tonics, nerve restoratives, tablets "to complete your diet", pep pills and health preserves by the hundred leering at us from posters and newspapers, signboards and shop windows;from little b^oxes, tubes, bottles, tins and packets they pour forth in a never-ending stream. Making use of man's natural gulli bility and longing for 'the amazing', they make a mockery of his intelligence time and time again, as he spends money lavishly on 'easy methods' for pre serving his family's health, methods which seldom have any effect; while he almost deliberately avoids the obvious solution to his problems — a cheap, natural food whose nutritive value extends to the whole family — namely, milk. UNAPPRECIATIVE Too often today we find that people are unappreciative of the value of milk, not only to members of the lower class, but to themselves personally, and to their children. If less money were spent on minerals and less time in com plaining about the price of milk, many parents would find a great amount of worry over sickly children coming to an end. Just as, when malnutrition is being combated amongst the underprivileged, the food immediately chosen as that which has the highest nutritive value is milk, so the food which nature ordained to be the key to life for every new-born human should be continued asa regular part ofthat growing human'sdiet.Throughoutthe variousimportant stages of growth, milk is invaluable as it were,as a guiding hand,to ensure that the changes take place smoothly and at the correct time. MILK PRODUCTS Even apartfrom milk,however,there are the other well-known milk products which have made themselves indispensable in every household, butter and cheese, and yet others such as cream and ice-cream, the popularity of which is significant. Even if one dislikes milk, it is highly unlikely that some of these other products will not attract one's fancy. It is a rare food indeed, that can have such a diversity of forms, each separately so important, and with some appeal to everyone's taste. Of the ten so-called 'key nutrients', seven can be obtained from milk pro ducts, with milk itself contributing large percentages of the riboflavin, protein and calcium taken in by the body. Vitamin A, necessary for keeping the skin smooth and soft, protecting the mucous membranes from infection and preventing night blindness, is to be found in milk, butter and cream. Vitamin B1 is very importantto ustoday.Ourjaded housewife and run-down businessman might find life a little less trying if they put down their pills and built up their store of'Bl'to fight irritability, keep the nervous system healthy, the energy it lacks. Here again, milk is present as a supplier of this vitamin. Cheese,ice-cream and,as previously mentioned, milk,account for the major source of the body's riboflavin, which performs the vital tasks of helping the cells to use the oxygen inhaled and keep the vision in order. It has,furthermore, a particular value to teenagers, by preventing the skin, particularly that of the face,from becoming greasy or scaly, the corners of the lips from cracking and the tongue from becoming rough. Butter provides vitamin D,which is essential for growing children, ensuring the growth of strong, healthy bones and preventing diseases such as rickets. It is of use in the absorption of calcium from the digestive system. 14
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